Google Business Listings for Local Businesses

Are you looking to stand out in Google Search? Are your prospects conducting ‘near me’ types of searches to find you? Standing out from your competitors has never been more challenging, but focusing on your digital presence and maximizing your SEO can transform your marketing strategy.

One of the most powerful things that any small business can do is to launch a Google Business Profile. What is a business profile and list, though, and how can it help you?

What is a Google Business Profile?

Local SEO is constantly changing, but one factor that has remained constant in recent years is the Google Business Profile feature. This is a free tool that any business can launch, and it helps you to appear more prominent when local customers search for your products or services.

Research has shown that 93% of people use Google search to find a local business, so creating a profile is essential to your success. A comprehensive profile not only makes you more visible but also helps to boost your credibility, supporting you in converting website visitors into customers.

How do you use a Google Business Profile?

Establishing your profile is very easy to do. Simply head over to the Google Business page and claim your business. To do this, you will need to fill in essential info such as location, website, contact details, and opening hours. You should then work to get yourself verified, which further enhances your credibility and ensures that your competitors, or bots, don’t change your information.

From there, you can begin to update your information as required, upload images that relate to your services or products, create posts about new offers, and encourage customers to leave reviews. Be sure to fill out every field that you possibly can and pay special attention to choosing the business category.

Taking the time to set up your Google Business Profile today can help you to elevate your small business to new heights. A comprehensive profile will boost your rankings in search, bring more people to your website, and get more prospects through your websites content, to eventually book and/or purchase.